Responsible Tourism

Companies participating in Responsible Tourism agree on a limited number of clear and simple measures of responsible tourism.

The purpose of the incentive project is to maintain Iceland‘s status as an optimal future destination for tourists by supporting sustainability for future generations of the nation.

Leaders from over 310 companies have now signed a declaration on responsible tourism. Guðni Th. Jóhannesson, President of Iceland, is the project’s patron. Festa – the Center for Corporate Social Responsibility and the Iceland Tourism Cluster support the project in cooperation with the Tourist Board, SAF, Promote Iceland, Regional Marketing Offices of Iceland, Visit Reykjavík and Safetravel Iceland.

The companies involved in the project aim to: 

  • Demonstrate exemplary behaviour and respect for nature.
  • Ensure the safety of guests and treat them courteously.
  • Respect the rights of employees.
  • Have a positive impact on the local community.

The goals of Festa the Icelandic Tourist Cluster’s promotional efforts are to:

  • Establish a clear message from companies that they strive to be responsible.
  • Highlight examples of good practice in sustainability and social responsibility in tourism.
  • Provide an incentive to companies that have yet to consider sustainability practices and social responsibility.

The declaration has been and will continue to be followed with training programs for companies on CSR and sustainability.


Although involvement in the project indicates goodwill, it is not a certification of sustainability or ethical behaviour of the companies involved.

The full list of participating companies can be found here.

Photographs of the signing of the declaration on responsible tourism can be found here.

For further information please contact:

Ketill Berg Magnússon

Managing Director, Icelandic Center for CSR

Tel: +354 599 6600   –   www.csriceland.is

Ásta Kristín Sigurjónsdóttir

Cluster Manager, Iceland Tourism Cluster

Tel: +354 861 7595   –   www.icelandtourism.is